Google Ads vs Facebook Ads: Which is Better for Your Business in 2025?
At Goyal Digital, we’ve managed ₹50M+ in ad spend across both platforms. Here’s a data-driven comparison to help you decide where to invest your marketing budget.
Key Differences at a Glance
Feature
- Ad Type
- Intent
- Cost Per Click
- Best For
Google Ads
- Search, Display, Shopping
- High (Users are searching)
- ₹20 - 500+ (Highly competitive)
- Immediate sales, leads
Facebook Ads
- Social, Video, Carousel
- Low (Users are scrolling)
- ₹5 - 50 (More affordable)
- Brand awareness, engagement
🔗 Unsure which fits your business? Get a FREE PPC Audit
When to Use Google Ads
✅ Best For:
✔ High-Intent Buyers (e.g., “Buy iPhone 15 online”)
✔ Local Businesses (“Restaurants near me”)
✔ E-commerce Stores (Google Shopping Ads)
📈 Google Ads Stats (India):
- 65% of clicks go to the top 3 paid results (WordStream)
- ROI: 200%+ for optimized campaigns
🔗 Maximize conversions with our Google Ads Management
When to Use Facebook Ads
- Brand Awareness (Reach new audiences)
- Visual Products (Fashion, beauty, food)
- Lead Generation (Forms, messenger ads)
How to Choose? Ask These Questions:
- “Is my product/service something people search for?” → Google Ads
- “Do I need to build brand trust first?” → Facebook Ads
- “Am I targeting younger audiences?” → Facebook/Instagram
- “Do I want immediate sales?” → Google Ads
🔗 Still confused? Talk to Our Ad Experts
Pro Tip: Combine Both for Maximum Results
Local SEO levels the playing field by:
- Focusing on geo-specific keywords (e.g., “plumber in Mumbai” vs just “plumber”)
- Optimizing for voice search (“OK Google, where’s the nearest coffee shop?”)
- Building local backlinks from area directories and news sites
Improve Mobile Visibility
Critical because:
- 58% of local searches happen on mobile (ThinkWithGoogle)
- Google prioritizes mobile-friendly local results
- “Click-to-call” functionality drives immediate conversions
Get Valuable Customer Insights
- Use Facebook Ads for top-of-funnel awareness
- Retarget engaged users with Google Display Ads
- Capture high-intent traffic with Google Search Ads
Ready to Launch Winning Ads?
We craft data-driven campaigns on both platforms to maximize your ROI.
From website development to digital marketing, we handle everything so you can focus on growth.
📩 Get Started Today! Book a FREE Consultation
